BOFI Holding, Inc
Bank of Internet USA - Born On the 4th Of July
July 3, 2000


San Diego - While all "brick and mortar" banks are closed for the national holiday, Bank of Internet, USA, a brand new San Diego-based Internet bank, will not only be open for business but is launching its operations on the 4th of July. Because the bank provides financial services completely via the Internet, BofI customers can access their accounts, pay bills, and even apply for a home loan, in real time, any time of the day, any day of the year - including national holidays.

As Internet banks break new ground in both the technology and business communities, the regulatory process takes about three times longer than traditional banks, and requires much more rigid privacy conditions. BofI organizers spent over two years developing state-of-the-art, proprietary technology and maximum security measures to protect their customers' accounts. BofI's security includes firewalls, user-monitoring equipment and an encryption code.

In addition to intense security guidelines, BofI protects its customers' rights to privacy with a strict policy not to share any personal information without the customer's prior consent. While it is commonplace for on-line businesses to share private information, BofI believes in the ultimate protection, security, and privacy of its clients.

On June 15th, 2000, BofI received its Federal Deposit Insurance Corporation (FDIC) approval, which protects BofI's customers personal accounts up to $100,000, including savings accounts, checking accounts, and Certificates of Deposits, or "CDs."

About Bank of Internet, USA:
Headquartered in San Diego, CA, Bank of Internet, USA, (www.BofI.com) is one of the first financial institutions organized from inception as an Internet Bank. State-of-the-art technology allows seasoned Internet users anytime, anywhere access to their funds. In addition, a highly trained customer service department also is available to assist Internet novices in their transition to Internet banking. The Bank of Internet, USA is located at 12777 High Bluff Drive, Suite 100, San Diego, CA, 92130.

For more information, please contact 888-546-BOFI(2634).