SAN DIEGO, CA -- (MARKET WIRE) -- November 27, 2006 -- B of I Holding, Inc. (NASDAQ: BOFI) ("B of I"), parent of Bank of Internet USA (Bank), today announced the launch of the Bank's new website, which can be accessed by visiting www.bankofinternet.com.

The new design incorporates best practices in search engine optimization, streamlines the account opening process, improves navigation to the Bank's products, and further allows the Bank to customize the site-based marketing message.

The new design, built on a dot net technology, maintains all of the current content and organizes it more intuitively. Additional features and services will be added in the future for our customers' benefit. As an example, we will soon offer, on a nationwide basis, a gift card program, IRA accounts, equity loans and Recreational Vehicle Loans. The new Microsoft® web services technology provides a platform that allows easy integration of new products and services for our customers.

"New and existing customers will find our new site easier to use, and potential Bank customers will be able to find us quickly via search engines," said Gary Evans, President of Bank of Internet. "As always, we greatly welcome and value any feedback, and we make our management very accessible to customer feedback. In fact, we have a home page 'Ask Gary' link for comments, suggestions, or questions." (http://www.bankofinternet.com/ask-gary.aspx)

The branding elements and information architecture for the new site were developed by SiteLab International Inc., a San Diego interactive agency with a specialty in search engine marketing.

"Working with the strategic and programming teams at Bank of Internet was great," said agency partner Dana Todd. "They are a very forward-thinking bank, so they were open to new ways of thinking and communicating with their site visitors and customers."

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