SAN DIEGO, CA – (MARKET WIRE) – March 29, 2007 — Bank of Internet USA, (the Bank), a wholly-owned subsidiary of B of I Holding, Inc. (NASDAQ: BOFI) announced that the Bank was noted by The Conference Board in a recent article for expanding its banking services into market niches, specifically maintaining a separate website for RV owners, senior citizens and for others. According to the article, Growing a Business Niche by Niche, by Howard Muson (March 21, 2007), "Smaller and midsize companies are often gut-smart about serving a well-defined market segment. They can build on their success by expanding into the niche next door." The article cited examples of niche strategies for various types of businesses.

"Bank of Internet's strategy is to develop websites that attract people in various affinity groups who are willing – or can be convinced – to bank online," the article cited and continued. "Besides the main Bank of Internet website, which isn't targeted to any one group, the company operates four targeted secure sites: Seniorbofi.com (for seniors); MyRVBank.com (for users of recreational vehicles); ApartmentBank.com (for loans to owners and builders of multi-family dwellings); and BofiEquityDirect.com (for home equity loans)."

Gary Lewis Evans, the Bank’s President and Chief Executive Officer, added, "We are proud that our marketing strategy gained the attention of The Conference Board, a world-renowned business research organization, and we look forward to using our marketing niche to build more value for our shareholders."

To obtain a copy of the article please see http://www.conference-board.org.